Digital marketplaces
Online platforms that connect farmers directly with buyers, reducing reliance on middlemen (arthis) and improving the price the farmer receives.
Where young entrepreneurs, startups and universities can build businesses in Pakistan's agriculture, and how OREL Vision's drones, data and training can help you start.
Seven areas where youth and startups can build successful businesses. Each shows how OREL Vision fits: as a service we provide, as support we can offer, or as an open opportunity for you.
Online platforms that connect farmers directly with buyers, reducing reliance on middlemen (arthis) and improving the price the farmer receives.
Weather updates, market rates, disease identification and expert advice, delivered in Urdu and other local languages.
Crop spraying, field mapping and crop monitoring offered to farmers on a per-acre basis, so no farmer needs to buy a drone.
Low-cost sensors, timers and drip-irrigation kits that small-scale farmers can afford, to save water.
Processing fruit and vegetables, drying, packaging and solar-powered cold storage that reduces losses after harvest.
Apps for renting tractors, laser levelers and harvesters, like Uber for tractors, so small farmers can use costly machinery without buying it.
Producing and exporting high-quality, internationally certified honey, dates, mangoes and vegetables.
Precision agriculture means farming with exact, scientific, data-driven methods. It opens these opportunities for the future.
A farmer photographs a crop leaf and artificial intelligence identifies the disease and suggests what to do next.
Small, affordable field sensors check soil moisture and nutrients and send an alert to the farmer's phone: "Your crop needs water now."
Making the food supply chain transparent, so buyers can trace which farmer grew the food, when and where, and trust its quality.
Where electricity is unreliable, small solar water pumps, solar crop dryers and solar cold storage are a large business opportunity.
Growing vegetables on rooftops or near cities without soil, using nutrient-rich water. Soilless systems are often reported to use up to 90% less water and to give higher yields than open-field farming; results depend on the crop and system.
Engaging videos and interactive mobile games that help farmers and young people learn modern farming techniques in their local languages.
Startups in agriculture commonly face four obstacles.
A successful startup combines the youth's technology with the farmer's practical experience. The youth builds the solution, and the farmer tests whether it actually works in the field.
Test the technology on a small piece of land first. When farmers see the results with their own eyes, they naturally trust and adopt it.
Agri-university students should base their final projects on real, practical problems faced by village farmers, not only on theory.
Our own approach is the pilot approach: begin small, measure honestly, then scale. If you are a startup, a student team or a university, we can help you run the first pilot with drones, satellite data, sensors and agronomists.
Start with a real problem a farmer has told you about.
Test your tool on a small area, with a farmer working alongside you.
Use drone maps, satellite indices or sensors to show what changed.
Let farmers see the result themselves, then extend to more fields.